Product CityFlow


Although public transport is extremely important, it is unpopular. Market share of public transportation in Brazil in 1990 was at 60%, but in 2000 it had fallen substantially to 45%. Sales of passenger cars in the meantime continue to rise. The reason why people avoid public transportation is the mismatch between demand of passengers on one hand and the existing supply of services on the other.

Service mismatch

A human does want not travel somewhere by bus or car. He wants to be somewhere. For work, school or family. To go shopping or to meet up with friends. And that demand is not well understood. Therefore bus lines are too far away or simply not in existence. Trips take too long. Or buses are too full. Bus stops that are inconvenient or do not connect well. And the service level is too low to offer an experience that attracts people to use the bus.


Without the knowledge of flow it is a problem for the carrier to become more efficient. As the carrier does not know what the customer wants and when he wants. Supply can therefore not be cleverly adapted to actual demand. Research shows that the mismatch between supply of and demand for transportation contributes to its fall in popularity. IFluxo believes that this decline can be reversed. Public transport can contribute to the transport problem. More profit can be made. By exposing the needs and behaviors of people.

IFluxo discovers the demands of passengers. Their needs, destinations, and travel times are mapped. Through customer surveys, IBGE data analysis, employer surverys. Through crowd sourcing and network analysis, an exact digital rendering of the flow of travelers, their desires and behaviors is obtained. This flow information is compared with existing supply. By means of network calculations and modeling does IFluxo show the impact of new services and changes in supply on demand.